B2B Paid Advertising Specialist - CAS Auto

B2B Paid Advertising Specialist

CAS Auto LLC is seeking a motivated, automotive data-driven B2B digital marketer to execute and optimize our paid search advertising and Social Media marketing campaigns This person will have an important role supporting the sales team in building new and existing paid search advertising programs globally through different channels. The ideal candidate is a data-driven performance marketer with a strong focus on paid search marketing programs, Social media marketing , understanding of attribution and with solid working knowledge of other digital channels such as display, video, and/or mobile advertising. The paid search specialist in this role will collaborate with local and international marketing teams to launch and optimize digital campaigns, drive attribution efforts, and attain monthly, quarterly, and annual program KPIs.

Responsibilities:

• Launch and optimize lead gen advertising campaigns across the digital landscape focusing particularly on global paid search programs and other online marketing channels including but not limited to Linkedin, Facebook, and Instagram.
• Drive continuous optimization across all facets of campaigns by partnering with the marketing. Creative and sales department to localize and test new keywords, ad copy, banners, content, and landing pages
• Ensure campaigns follow best practices and naming conventions, for conversion tracking.
• Leverage campaign and sales metrics from advertising platforms such as Google and Bing as well as internal data warehouse tools (Google studio, semrush, segment ) to analyze performance and optimize programs
• Partner with the sales and marketing team to produce reports outlining results and recommend opportunities for improvement.
• Report and present performance and recommendations to the Sales Director, marketing director and Stakeholders
• Help implement and trouble-shoot marketing technologies, including advertising pixels, 3rd party tags, audience segments, and parameter tracking.

Requirements:

• Bachelor’s in digital marketing or digital advertising, or equivalent job experience
• 3-5 years of experience creating and managing campaigns in Google Ads, Bing, Linkedin, Facebook and Instagram
• Strong grasp of search analytics and measurement
• Expert in features and functionality of major search engines including Google and Bing
• Well versed working with: Google Analytics, Semrush, SFDC, and Datorama. Social platforms a Must.
• Ability to break complex topics into simple, jargon-free updates
• Self-driven with a strong curiosity to explore and analyze data, systems and processes
• Strong analytical skills and the ability to spot anomalies quickly
• Ability to leverage large datasets to run campaign analysis and provide recommendations with demonstrable experience driving growth through testing and analysis.
• Exceptional attention to details. Highly committed to deliver quality results
• Self-motivated, self-starter, able to independently execute with minimal supervision in a fast-paced environment with rapidly changing priorities
• Experience marketing B2B in the automotive or transportation business.
• Google AdWords Certification
• Facebook Blueprint certification
• Adobe certification, huge plus
• Multilingual, Spanish/English (French desired)
Location: Miami, FL. Type: Full time

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